Ana Valdes's profile

NASA Earth Campaign

NASA Headquarters

Services: Creative Direction, Graphic Design, and Digital Marketing.

The National Aeronautics and Space Administration (NASA) needed to design a creative Earth Day campaign to capture the attention of Congress to actively seek funding for environmental research. We moved away from the dark Universe scenery and instead used bright colors to make the design visually engaging. The unique design theme depicted a NASA rocket as a stem and Earth as the center point of a flower. NASA's successful design and campaign included: creative direction, ideation, messaging, email marketing, presentations, postcards, brochures, and posters. NASA achieved a 30% increase in funding from the government for much needed environmental research.
NASA Earth Campaign
Published:

NASA Earth Campaign

Published: